Website: Security Finance (www.securityfinance.com)
Website Type: Fintech Company
Industry: Financial Services
New digital strategy drives growth for a fintech company.
Fractional CMO, Search Engine Optimization, Content Marketing, Digital Strategy, Website Design, UX, Marketing
IN NEW BUSINESS SECURED DURING THE FIRST YEAR DUE TO THE MARKETING INITIATIVES
INCREASE IN EMAIL SUBSCRIBERS
RANKING FOR “Personal Installment Loan”
Security Finance, a newcomer in the Personal Installment Loan sector, sought the expertise of DigiPerks Marketing to establish brand awareness and boost lead generation. This endeavor was supported by a comprehensive digital marketing strategy aimed at achieving these objectives.
To position Security Finance as a significant player in the Personal Installment Loan industry, our strategy encompassed strengthening their digital presence across various channels. This involved a comprehensive approach involving content creation, SEO optimization, website enhancement, and email outreach. DigiPerks Marketing devised a multichannel digital marketing strategy, complemented by a complete website redesign, aimed at establishing Security Finance as a prominent partner in the Personal Installment Loan sector.
DigiPerks Marketing swiftly embarked on the creation of a new website, prioritizing an enhanced user experience through design improvements and refined brand copy. Subsequently, we produced 19 long-form content pieces of high authority, meticulously optimized for SEO. These efforts propelled Security Finance to prominent positions in search rankings for key terms and attracted a surge of new traffic. Additionally, DigiPerks Marketing developed valuable gated content to facilitate lead generation and foster revenue growth.
- Website Optimization: A user-optimized website was built from scratch, featuring new designs and brand copy.
- SEO Strategy: Implementation of an SEO-optimized content strategy improved Kyros’ search engine rankings.
- Content Creation: Authoritative and informative content was developed to enhance lead generation and brand recognition.
- Testing and Analysis: Rigorous analysis of test results guided the selection of the most effective options.
- Social Media: An effective social media strategy expanded Kyros’ online presence.
- Email Outreach: Enhanced email outreach campaigns were instrumental in driving increased traffic and engagement.
ranking for ‘Personal Installment Loan’ and page one SEO results for multiple keywords.
Click Through Rate on email (vs. ~3.2% industry average)
increase in email subscribers
minutes average time on site (~ double industry average)