DigiPerks Marketing Security Finance Case Study

Digital Marketing, SEO Strategy & CMO for Fintech Company

Website: Security Finance (www.securityfinance.com)

Website Type: Fintech Company

Industry: Financial Services

New digital strategy drives growth for a fintech company.

Services:

Fractional CMO, Search Engine Optimization, Content Marketing, Digital Strategy, Website Design, UX, Marketing

IN NEW BUSINESS SECURED DURING THE FIRST YEAR DUE TO THE MARKETING INITIATIVES

$2M


INCREASE IN EMAIL SUBSCRIBERS

47%


RANKING FOR “Personal Installment Loan”

#1

Background:

Security Finance, a newcomer in the Personal Installment Loan sector, sought the expertise of DigiPerks Marketing to establish brand awareness and boost lead generation. This endeavor was supported by a comprehensive digital marketing strategy aimed at achieving these objectives.

Digital Marketing, SEO Strategy & CMO for Fintech Company

Discovery:

To position Security Finance as a significant player in the Personal Installment Loan industry, our strategy encompassed strengthening their digital presence across various channels. This involved a comprehensive approach involving content creation, SEO optimization, website enhancement, and email outreach. DigiPerks Marketing devised a multichannel digital marketing strategy, complemented by a complete website redesign, aimed at establishing Security Finance as a prominent partner in the Personal Installment Loan sector.

Solution:

DigiPerks Marketing swiftly embarked on the creation of a new website, prioritizing an enhanced user experience through design improvements and refined brand copy. Subsequently, we produced 19 long-form content pieces of high authority, meticulously optimized for SEO. These efforts propelled Security Finance to prominent positions in search rankings for key terms and attracted a surge of new traffic. Additionally, DigiPerks Marketing developed valuable gated content to facilitate lead generation and foster revenue growth.

  • Website Optimization: A user-optimized website was built from scratch, featuring new designs and brand copy.
  • SEO Strategy: Implementation of an SEO-optimized content strategy improved Kyros’ search engine rankings.
  • Content Creation: Authoritative and informative content was developed to enhance lead generation and brand recognition.
  • Testing and Analysis: Rigorous analysis of test results guided the selection of the most effective options.
  • Social Media: An effective social media strategy expanded Kyros’ online presence.
  • Email Outreach: Enhanced email outreach campaigns were instrumental in driving increased traffic and engagement.

#1

ranking for ‘Personal Installment Loan’ and page one SEO results for multiple keywords.


12.47%

Click Through Rate on email (vs. ~3.2% industry average)


47%

increase in email subscribers


5

minutes average time on site (~ double industry average)

Digital Marketing, Local SEO Strategy & CMO by DigiPerks

Similar Posts