PPC and SEO Case Study – Digital Marketing, Advertising
Reading Time: 2 minutes Website: Columbus Eye Surgery Center (www.columbuseyesurgerycenter.com)
Website Type: Medical Center
Services:
Digital Marketing, Website Design, SEO, PPC, Content Writing
About The Project:
Columbus Eye Surgery Center, recognized as a Cataract Innovator, is the premiere outpatient center for eye surgery in the Columbus, Ohio, area. Through the vision of respected ophthalmic physicians Robert Bruce, Richard Orlando and Robin Beran, the center opened in March 1996.
Stats:
World-renowned ophthalmic physicians partnered with DigiPerks Marketing, leading to a remarkable 190% increase in website traffic.
INCREASE IN QUALIFIED LEADS
326%
INCREASE IN TARGETED TRAFFIC FROM SEO
7X
INCREASE IN SITE VISITORS
9X
CHALLENGES:
A leading innovator in cataract treatment encountered new challenges as competition in the field intensified.
Columbus Eye Surgery Center, despite its busy practice, faced challenges in acquiring new patients due to the shortcomings of its previous marketing company. Dr. Robert Bruce and his team sought our expertise to elevate the Center’s growth amid intensified competition in the eye surgery and vision correction industry.
SOLUTIONS:
launch of a full digital marketing campaign
After thorough analysis and goal-setting, we devised a robust digital marketing plan for Columbus Eye Surgery Center, incorporating content, SEO, PPC, and social media advertising to propel their growth amidst competition.
RESULTS:
achieved a 52% increase in qualified leads.
In under a year, despite the challenges of 2021 for medical practices, DigiPerks Marketing achieved remarkable results for Columbus Eye Surgery Center, including a 52% increase in qualified leads and a total traffic boost of 172%.
