Core Web Vitals + Speed Optimization – Case Study

Website: CRM Software Blog (www.crmsoftwareblog.com)

Website Type: Blog

Project Background

The client was faced with a critical challenge: their website’s speed needed significant improvement. Moreover, Google’s Core Web Vitals assessments revealed subpar performance, with scores indicating critical issues affecting user experience and search engine rankings:

• Mobile: 46 (in the red)
• Desktop: 88 (in the yellow)

These scores highlighted the urgent need for performance optimization to not only meet user expectations but also boost the website’s visibility in search engine results.

Strategic Solution

To address the client’s pressing need for website speed optimization and Core Web Vitals improvements, a comprehensive strategy was devised and meticulously executed. The primary objective was to enhance the website’s performance to meet user expectations and align with Google’s assessment criteria:

1. Manual Speed Optimization:

• In-depth manual speed optimization efforts were undertaken, focusing on key performance aspects such as load times, rendering, and overall responsiveness. These efforts aimed to significantly enhance the user experience by reducing page loading times.

2. Core Web Vitals Improvements:

• The optimization strategy was particularly attentive to Google’s Core Web Vitals metrics. These metrics are crucial for website performance and directly impact user experience and search engine rankings.

Remarkable Results

The impact of these speed and Core Web Vitals optimization efforts was nothing short of transformational. The website’s performance significantly improved, resulting in highly impressive scores on Google’s PageSpeed Insights:

• Mobile: 95 (in the green!)
• Desktop: 97 (in the green!)

These scores demonstrated the effectiveness of the optimization strategy, showcasing a marked improvement in website performance, user experience, and compliance with Google’s assessment criteria.

Client Satisfaction

The client was not only pleased with the results but also expressed their satisfaction with the project’s execution. They provided a glowing review, underscoring the responsiveness, efficiency, and the attainment of a score above 90 in Lighthouse.

Conclusion

This case study exemplifies the tangible benefits of prioritizing website speed optimization and Core Web Vitals improvements. By successfully enhancing the website’s performance and aligning with Google’s criteria, the client not only achieved outstanding PageSpeed Insights scores but also significantly improved the user experience and positioned their website more favorably in search engine rankings.