3x increase in traffic for SaaS Company – SEO Case Study

Website: Wellness Solutions

Website Type: Saas Company for B2C and B2B markets

Project Goal

Our client, a SaaS company offering wellness solutions to both B2C and B2B markets, encountered difficulties in increasing their organic traffic and sales through their website. They had been consistently hovering around the same level of organic traffic, approximately 5,000 visitors per month, for an extended period.

Several challenges added complexity to the situation:

1. Limited SEO Budget:

The client had budget constraints that precluded them from pursuing high-cost backlink acquisition strategies at scale.

2. Stiff Competition:

They faced formidable competition from larger players within their niche.

Given these constraints, our approach had to be innovative and resourceful to achieve meaningful results within the given constraints.

Solution

Following a comprehensive analysis of the client’s website and in-depth keyword research, we devised a targeted SEO strategy. This strategy placed a strong emphasis on optimizing the website for pertinent keywords, encompassing both existing pages and the creation of new ones where necessary.

1. Keyword Research:

The initial step involved conducting an extensive keyword research process to pinpoint the most relevant and high-traffic keywords within the client’s niche. Additionally, we delved into analyzing the search intent behind each keyword to make informed decisions about which pages on the client’s website should be optimized to align with these keywords. This strategic approach was fundamental to our overall SEO strategy.

2. On-Page Optimization:

We proceeded to optimize the client’s website pages with targeted keywords. This comprehensive optimization encompassed various elements, such as refining title tags, crafting compelling meta descriptions, fine-tuning headings, and enhancing the content on each page. Furthermore, we strategically incorporated internal linking to enhance the overall site structure and improve the user experience, all aimed at elevating the website’s SEO performance.

3. Technical SEO:

Conducting a thorough technical audit of the client’s website, we diligently identified any underlying technical issues that might have been detrimentally affecting their search engine rankings. This encompassed addressing concerns such as fixing broken links, optimizing page load speed for improved performance, and confirming the website’s mobile-friendliness to ensure seamless accessibility across various devices. This technical fine-tuning was crucial in enhancing the overall health and SEO effectiveness of the website.

4. Content Creation:

In pursuit of building high-quality backlinks and driving increased traffic to the website, we devised a strategy involving the creation and publication of top-notch blog posts directly on the client’s website. These blog posts were highly optimized for specific targeted keywords. To amplify their reach, we promoted these posts across various social media platforms, enticing external websites and users to naturally link back to our content. This organic backlink acquisition approach significantly increased our website’s authority in the eyes of Google and contributed to our overall SEO success.

Results

Following the successful implementation of the SEO strategy, the client’s website witnessed a remarkable transformation. In just five months, organic traffic surged from 5,000 to an impressive 30,000 monthly visitors. Concurrently, the client experienced a substantial uptick in online sales, demonstrating the tangible impact of our efforts.

The client’s delight with these outcomes was palpable, and they have chosen to continue our partnership to further enhance their online visibility and drive continued business growth. This collaboration underscores the enduring success and value of our SEO initiatives.